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Case 01 · Sports club

Club Sportivo Pilar

Five accounts. One identity. A club that looks like it plays in a bigger league.

Location
Pilar, Buenos Aires
Working together since
December 2023
Scope
Official, basketball, volleyball, futsal & store accounts
Overview

Club Sportivo Pilar is a sports club in Pilar, Buenos Aires, with professional basketball, volleyball, futsal and youth teams. Since December 2023 we run the club’s press and content across five Instagram accounts, all built on one visual system.

The challenge
  1. Each discipline spoke in its own style, so the club looked like five different clubs.
  2. Basketball sponsors needed visibility they could actually see every week.
  3. The new club store had to sell without an advertising budget.
What we didSwipe
01

One identity system

Shared typography, colour and templates for the official, basketball, volleyball, futsal and store accounts.

02

A full matchday kit

Fixtures, kick-off, live, final score, signings and post-match interviews, every weekend.

03

Sponsor placement

All 22 basketball sponsors appear on match graphics, so every post is also a return for them.

04

Store launch

Institutional communication alone launched the club store in September.

05

Club life & youth

Youth tournaments, venue works and events hosted at the club, told as one story.

Results
×3.4

Instagram followers, from about 2,500 to 8,600

50+

Pieces produced every month

5

Accounts sharing one identity

22

Sponsors on basketball match graphics

35

Store sales with no paid ads

~8600

Followers on the official account today

GallerySwipe
Sponsor bar with the 22 basketball sponsors

The sponsor bar that runs on every basketball match graphic: 22 brands, every week.

On InstagramSwipe
@sportivopilaroficialPost

Membership fee campaign

View on Instagram
@sportivopilaroficialReel

1,200 m² of new club space

View on Instagram
@sportivopilar.basquetPost

Win · Liga Metropolitana, round 19

View on Instagram
@sportivopilar.basquetReel

Post-match interview

View on Instagram
@sportivopilar.basquetPost

Home matchday: “Juega el Rojo en casa”

View on Instagram
@sportivopilar.basquetPost

U13 among the 12 best teams in the country

View on Instagram
@sportivopilar.basquetPost

Basketball · Copa Oro

View on Instagram
@sportivopilar.futsalPost

Futsal at the Juegos Bonaerenses

View on Instagram
@voleysportivopilarPost

Volleyball matchday

View on Instagram
Club channels
@sportivopilaroficialOfficial account@sportivopilar.basquetBasketball@voleysportivopilarVolleyball@sportivopilar.futsalFutsal@sportivopilar.babyfutbolBaby footballlinktr.ee/clubsportivopilarAll club links

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