Reopening campaign
A reel announcing the return at the new home, which passed 104K views.
~1000
Enquiries from paid ads, March to September
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Case 02 · Youth football academy
Academia Beto Acosta
A new home, a reopening and a reel with more than 104K views.
Academia Beto Acosta is the youth football academy of Beto Acosta, with categories from 2010 to 2021. This season it reopened at a new home, the Club del Personal del Banco Galicia in Pilar. We run its content, its weekly matchday communication and the paid campaign that brought in enquiries for the new season.
- Families had to find out the academy was back, and where.
- Twelve categories play every weekend, with two squads at the same time.
- Six sponsors needed a steady, visible place in the weekly content.
What we didSwipe
Paid enquiry campaign
Ads from March to September that brought about 1,000 enquiries for ARS 511,000 in total.
Weekly matchday system
Next matches and final results for every category, with the sponsor band on each graphic.
People and stories
Coaches, captains and families on camera: the academy told through its people.
Beyond the pitch
The academy in Chile and its place at the Copa Mundial Amateur, covered from start to finish.
104K
Views on the reopening reel
ARS 511
Average cost per enquiry, in Argentine pesos
137
Posts in the last year
12
Categories playing every weekend
6
Sponsors on matchday graphics
GallerySwipe
On InstagramSwipe
@academiabetoacostaReel
Reopening reel · 104K views
View on Instagram@academiabetoacostaReel
The academy starts at its new home
View on Instagram@academiabetoacostaReel
Anniversary enrolment promo · 15.1K views
View on Instagram@academiabetoacostaReel
Confirmed for the Copa Mundial Amateur
View on Instagram@academiabetoacostaReel
Beto on a great half-season · 9.9K views
View on Instagram@academiabetoacostaPost
The academy in Chile
View on Instagram@academiabetoacostaPost
Champions!
View on Instagram@academiabetoacostaReel
What does being captain mean to you?
View on Instagram@academiabetoacostaPost
Weekly results, every category
View on Instagram
Next caseClub Sportivo Pilar